SummerSHARE 2018 Recap
The results are in and we are excited to SHARE!
SummerSHARE Results by the Numbers
Total Impact: $65,454
Products Purchased: 4,581
Nonprofits who received items: 86
Days of SummerSHARE: 7
What do those numbers say to you? During SummerSHARE, the spike of online orders being shipped to Charlotte nonprofits from one of Give Shop®’s retailers, Walgreens, prompted them to ask our friends at The Exceptional Foundation “What is going on in Charlotte?” Funny you should ask, Walgreens… a whole lot of GOOD was going on!
Those are exciting numbers- but what about the WHO, WHAT, WHERE and WHY of it all?
View the full infographic here.
WHO
Who helped encourage Charlotte to Shop for GOOD?
Presenting Sponsor:
Official Sponsors:
Community Partners:
Lyft, City BBQ, OrthoCarolina, and many more- see the full list here.
AND Hundreds of local nonprofits and tons of our Charlotte neighbors!
WHAT
What GOOD did Charlotte do?
SummerSHARE inspired hundreds of individuals, companies and friend groups to come together to raise awareness, fulfill entire Wish Lists, crowdfund, lead social media challenges and get creative for the nonprofit community:
- Charlotte Agenda co-founder Katie Levans Loveluck purchased all of the baby food on Carolina Refugee Resettlement Agency’s Wish List and then encouraged her social media followers to buy-out the rest of their list
- Food blogger Chrissie Nelson Rotko raised $515 through Crowdrise for Community Culinary School of Charlotte, allowing them to purchase knives for an entire class of 60 students.
- Colleen Brannan of BRANSTORM challenged friends and community leaders on Twitter to shop for their favorite nonprofits.
- Junkluggers donated their new truck and their team to transport SHARE’s Pop Up Shop for GOOD to three different locations around the Charlotte area during the week of SummerSHARE.
- Cottingham Chalk leveraged their SummerSHARE sponsorship to celebrate their 35th anniversary and brand refresh, engaging their 90 local agents who supported over 20 nonprofits.
- Mecklenburg County promoted SummerSHARE through the talents of their mascot MecklenBear, and made possible the Uptown, four story wallscape, “Mean People Don’t SHARE.”
- OrthoCarolina invited seven nonprofits to share their SummerSHARE needs directly with thousands of local employees.
- FOX 46 Good Day Charlotte invited seven nonprofits to play a version of The Price is Right every morning to highlight their Wish List needs. Catch each of those segments here as well as segments from WBTV, WCNC, and Spectrum TV.
- Lyft offered $5 off 3 rides ($15 total value per customer) to the first 200 shoppers who purchased an item off of Give Shop® and typed the special promo code into their Lyft app.
- City BBQ supplied the delicious lemonade that we distributed from our Lemon-Aid Stand for GOOD at Trade and Tryon.
WHERE
SummerSHARE was Everywhere!
South End’s Chalk Wall was covered with GOOD (thanks to a little help from MecklenBear). Check out the full video of our visit with MecklenBear here.
Uptown Charlotte lit up purple Monday night in honor of SummerSHARE with Bank of America Corporate Center, Duke Energy Center, Nascar Hall of Fame, and Romare Bearden Park all turning SHARE’s signature shade of purple to kick off the first night of SummerSHARE on 7/16. Photo Credit: L. Wolff Photography
Thanks to our official sponsors, Mecklenburg County, who made this four-story wallscape possible for the entire month of July. Our message was displayed loud and clear to Charlotteans as they entered Uptown on 4th Street.
Local author, Kathy Izard celebrated the release of the Harper Collins edition of her book “The Hundred Story Home” and we got a front row seat as we joined Kathy, Fashion & Compassion and Urban Ministry Center at Anne Neilson Fine Art Gallery for a Collaborative Night of GOOD to kick off SummerSHARE.
Tuesday afternoon, we SHAREd delicious, free lemonade from our community partner City BBQ at the intersection of Trade and Tryon from our LemonAID Stand for GOOD as we spread the word about SummerSHARE!
The Pop Up Shop for GOOD, which features items on nonprofits Wish Lists, traveled around CLT during the week of SummerSHARE (thanks to the help of our friends the Junkluggers). The shop made appearances at BB&T Ballpark for a Charlotte Knights home game, The Fillmore for #YPMixerCLT, and Camp North End for a Friday night of fun!
WHY
Why SummerSHARE?
When nonprofits receive donated items they are able to spend more of their budget on furthering their mission instead of on operational expenses. Getting packages from Charlotte neighbors also reminds them that Charlotte supports the hard work they do. Hear from some of the of the nonprofits themselves...
“Several people said that they had never thought about pedometers not being able to track senior adults activity. Because of our SummerShare feature item (fitness trackers) they learned that gait varies for senior adults and that it is important to provide better tools that encourage them to move more.” - Body & Soul Senior Fitness
“Informing donors why items in the SummerShare Shop are needed to help children in foster care opened up for great conversation on what our mission & positive impact Elon Homes is having to help foster care children in our city.” - Elon Homes of North Carolina
“This was the first time our organization participated in SummerSHARE. The community response was more than we expected and we definitely feel that participating was worth while. We used the Toolkit and video done by SHARE Charlotte interns to promote the campaign. After experiencing the success of SummerSHARE we look forward to participating again next year and hope to increase our promotion for it!”- Safe Alliance
“Some of the main items we were featuring were to make our reception area more welcoming for children who come to our office either as clients themselves or because they are accompanying their parents as they seek legal assistance. Through our Give Shop and Amazon wish list, we received two kids’ tables and chairs. We also received many books for these children to read! We are very excited to set up these tables, put out the books and watch the children enjoy their special place to hang out when they come through our doors.” - Charlotte Center for Legal Advocacy
“We had a lot of fun participating and really appreciate the donations received. We have 8 new kennels for our traveling birds, and we will continue to message the need. The best part of SummerSHARE was the Camp North End event, where we were able to meet at least 200 people and introduce them to Zlaty (our Golden Eagle) and play raptor trivia.”- Carolina Raptor Center
“Last year, a young woman that regularly volunteered at Men's Shelter of Charlotte tragically and suddenly passed away. This year for Summer Share, her mother donated many items from our Wish List in her daughter's memory.”- Men’s Shelter of Charlotte
“Thanks to our amazing donors we received a total of 23 headsets -8 more than what were initially asking for in our Give Shop Wish List! Purchasing a cyber acoustics headset enables our call center representatives to obtain the necessary equipment and continue assisting those in need of housing via our toll-free call center.”- Socialserve.com
“One of our housing clients was really in need of a window air conditioner unit, and a donor really came through for the client, and purchased the much needed item! Especially in this heat, it was really a blessing!”- The Relatives
“Our food blogger friend Chrissie Nelson Rotko started a crowdfunding page and raised $515 for CCSC in 24 hours. We received knives for all Class 60 students!”- Community Culinary School of Charlotte
“(New donor) Jessica found out about Alexander through posts about SummerSHARE that a friend re-posted on Facebook. She's since been to a tour, signed up as a lunch buddy and even brought a donation of shoes. A true home run!”- Alexander Youth Network
THANK YOU to all who participated in this year’s SummerSHARE! SummerSHARE may be over, but Give Shop® is open year-round!
Did you agree with this year’s message that “Mean People Don’t SHARE”? If you agree, grab a tee! Limited edition 704 Shop T-Shirts are still available but sizes are going fast so let us know if you want to rock one! (insert image of tshirt)
Have you seen our Instagram feed lately? If not, check it out! And give us a follow if you haven’t already! (See what SummerSHARE fun you missed in our highlights). You can also look back at hashtags, #summershareCLT and #ShopForGOOD.
In case you missed it- read the official Press Release launching the kickoff of SummerSHARE here and the official Press Release that announcing SummerSHARE’s results here.